Building for the web since 2002, long before the AI arrived.
The work behind Tothiq started in 2002 with website design, development and search work for businesses in Kuwait, and became Tothiq in 2019. In 2026 the licence changed and the services grew to cover AI — but the discipline underneath did not change.
- 2019
- founded in Kuwait
- 7
- platforms of our own
- Sun–Thu
- 9:00–15:00 Kuwait
More than twenty years of shipping software that had to keep working on Monday morning is the reason we are cautious about AI rather than excited by it. The tools are new. The questions are not: what does this process actually cost today, who owns it, what happens when it breaks, and can your team run it after we leave.
We build what we sell
Eight of the platforms on this site are our own: POPINID, AIKHAZNA, UTTER IN, ANIMALS GARDEN, KUWAIT ONE, QURANEYE, PINMEOUT and RTL READY. We pay for their hosting, answer their support, and live with every decision we made building them.
We also publish our tools on WordPress.org under our own name, starting with PinMeOut, our AI visibility plugin: free, no account, no subscription.
That is a different kind of experience from advising on somebody else’s project. When a database design turns out to be wrong, we are the ones migrating it at two in the morning. When a feature confuses users, we are the ones reading the complaints. It makes us conservative in useful ways and impatient with architecture that exists to look impressive.
It also means our estimates come from having done the thing. We know what Arabic content at scale costs to run, because we run it. We know how a booking flow behaves when real people use it badly, because ours does. When we tell you a feature will take three weeks, that number has a scar on it.
What we do
Four things, and we say no to the rest.
AI automation. Taking one repetitive process — enquiry triage, quotation drafting, appointment handling, first-line support — and putting a system on it that runs without a person watching. Measured against the hours it replaces, not against a demo.
Document intelligence. Reading invoices, contracts, delivery notes and forms in Arabic and English and turning them into data your accounting or ERP system can use. This is the single most common thing Kuwaiti businesses ask us about, and the one where the Arabic part is genuinely hard.
Platforms and web. The original business. Bilingual sites, directories, booking systems, internal tools — built to be maintained, not to win an award.
Search and AI visibility. Being found by Google, and now by the assistants people ask instead of Google. Different mechanics, same underlying requirement: content that answers a real question and a site an automated reader can parse. We write about how this actually works rather than selling it as a secret.
How we work
Fixed scopes written before we start, so nobody is surprised by an invoice. Working software every week rather than a reveal at the end. Documentation and training at handover, so your team is not dependent on us.
Most engagements begin with one process, one fixed fee, measured against a baseline we agree in week one. At the end you have working software and a number. If the number does not justify going further, we will say so — that is the point of measuring before committing.
We would rather tell you a project is not worth doing than take the work and deliver something you quietly stop using. That has cost us jobs. It has also meant the clients we do take on stay for years.
We do not resell licences, we do not take commission on the tools we recommend, and we do not build anything we cannot hand over. If the right answer to your problem is a KWD 15 per month off-the-shelf product, we will tell you that and send you the link.
Bilingual is not a feature we add later
Arabic and English are handled properly from the first line of code — right-to-left layout, Arabic typography that is set rather than mirrored, and content written in each language rather than machine-translated between them. In this market that is the baseline, not an enhancement.
The same applies to the AI work. A model that handles English documents well can fall over on an Arabic invoice with a handwritten stamp, mixed numerals and a supplier name that appears three different ways. Knowing where those failures happen — and building the checks that catch them — is most of the job.
Who you work with
Tothiq is deliberately small. You talk to the person doing the work, not to an account manager who relays it. That limits how many projects we can take at once, which is why we are honest early about whether we are the right fit.
Where we are
Kuwait. We work Sunday to Thursday, 9:00 to 15:00 Kuwait time. Most first conversations start on WhatsApp, and voice notes are welcome — it is how business actually gets discussed here.
If you have a process that is costing you hours, tell us about it. A reply the same working day, then a 30-minute call. No deck, no sales team.