Online course · 6 weeks
Brand strategy for founders
A six-week course that takes you from a vague idea of your brand to a clear position, a message your team can repeat and a launch plan.
What you will learn
By the end of the course you will
Write a positioning statement your team agrees on
Name your offer and your audience precisely
Build a message house for every channel
Plan a launch with a clear first-month goal
Audit your current marketing in one afternoon
Brief designers and agencies with confidence
Curriculum
Six weeks, one step at a time
1Week 1Where your brand stands today
- The brand audit
- Your customers in their own words
- What competitors own
2Week 2Finding your position
- Three positions to test
- Choosing with evidence
- Writing it in one sentence
3Week 3The message house
- The roof: one promise
- The pillars: three proofs
- The floor: what you never say
4Week 4Names, voice and visuals
- Naming without regrets
- A voice in two languages
- Briefing the designer
5Week 5Planning the launch
- The 30-day plan
- Channels that matter
- Launch day checklist
6Week 6Measuring what worked
- Three numbers to watch
- The first-month review
- What to change next
Your instructor
Layla Haddad
Twelve years in brand and marketing across the Gulf, 80+ brand launches, and former head of marketing at a regional retailer.
The positioning week alone was worth the price. Our whole team now describes us the same way.
Faisal, founder
Practical, clear and in both languages. I used the templates the same week.
Noura, marketing lead
Cohort 3 · starts 12 October
KD 49 KD 79
18 of 25 seats taken
- 18 video lessons, yours to keep
- 4 live Q&A sessions
- Workbook and templates
- Certificate of completion
Cohort 3 starts 12 October
Seats are limited to 25 so every live session stays personal.